Versus Systems Uses Prizes To Connect Brands With Games


By Steven Wong, [a]list Daily, published November 28, 2016

As the tremendous rise of eSports has demonstrated, video games gain an extra sense of excitement when stakes are involved. However, developing the right prizing system requires a considerable amount of time and investment. Versus Systems looks to ease the process with a prizing platform that integrates directly into games, giving players seamless access to prizes that range from in-game add-ons to soft drinks and food, to live events such as concerts.

Versus works with developers and publishers for the prize structure and adhering to laws, which can be exceptionally tricky at times. In short, Versus handles all the work of managing prizes and competitions while leaving developers free to make the best game possible. At the same time, it identifies player characteristics such as age, location and in-game behaviors and matches them to digital and real-world prizes. Meanwhile, players select from a range of prizes, improving both engagement and enjoyment.

Versus announced today that it filed multiple patents that expand its “existing portfolio of prizing, promotion, and financial technologies that enable brands to reach the rapidly growing competitive gaming audience of players, spectators and broadcasters.” The platfrom is expected to launch later this year with a focus on PC and console games, but it’s platform agnostic, so mobile game integration may not be far off. Matthew Pierce, founder and CEO of Versus Systems spoke with [a]listdaily about the benefits of the prizing platform and how it can significantly improve engagement with games.

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