John O' Connell leads a roundtable at D.I.C.E Barcelona

John O'Connell led a roundtable on in-game engagement at the D.I.C.E. Summit Europe in Barcelona on September 12.

John talked with key members of the US and European gaming community about engagement - specifically, what game publishers and developers can do to engage with the 99.999% of players, casters, and spectators who will never "go pro" in esports. "Technologies like Versus that provide all players with a chance to win prizes they really love, are going to be a huge part of in-game engagement going forward. Like online multiplayer and downloadable content, conditional prizing could become an industry standard."  In addition to Versus, John discussed social, livestreaming, virtual crafting marketplaces, and other new technologies that are looking to grow alongside the eSports movement. The roundtable was an important opportunity for gaming executives to discuss services designed to proactively engage the majority of their players and advance their "eSports for all" initiatives.

The invitation to speak from the Academy of Interactive Arts and Sciences, comes on the heels of Versus' first D.I.C.E. in Las Vegas in February, where CEO Matthew Pierce led a successful roundtable with executives from Blizzard, Microsoft, Sony, Warner Bros and others. 

The D.I.C.E. (Design, Innovate, Communicate, EntertainSummit Europe is an annual multi-day gathering of video game executives held in Barcelona, Spain. The conference differs from other conferences with its emphasis on the business and production sides of the industry - it is the European expansion of the annual North American D.I.C.E. Summit, held every February in Las Vegas, Nevada.

The conference specializes in providing a more intimate venue for select industry leaders to network. Attendees include C-level executives from Activision Blizzard, AMD, Bossa Studios, Electronic Arts, CCP, the ESA, the ESRB, Flare Games, Insomniac, IO Interactive, Microsoft, Nintendo, Riot Games, Sony Interactive Entertainment, Starting Point, Tencent, tinyBuild, Unity and more. For more information on the D.I.C.E. Summit please visit