Academic Survey Confirms Video, Banner Ads Losing Effectiveness; Daily Game Play Across All Demos Approaches the Majority, Even as Many Players Don’t Identify as Gamers
A new study from Versus Systems and the MEMES (Management of Enterprise in Media, Entertainment & Sports) Center at UCLA’s Anderson School of Management examines how gaming and advertising are evolving, and how one influences the other.
Versus Systems promoting highly scalable, available, reliable technology stack built for telecom-level performance inside their esports and gaming prizing platform
Versus Systems and 704Games, NASCAR's exclusive esports partner for simulation-style video games on console platforms, have partnered to celebrate the recent Xbox One and PlayStation®4 launch of NASCAR Heat 3.
Versus Q3 Marketing Performance Report shows that real world prizes for in-game achievement drives significant lift in advertising engagement
Versus adds Founder of Vancouver’s V2 Games, a gaming ventures firm, to growing list of industry experts
Lifestyle brand Han Cholo to expand Winfinite’s in-game prize offerings
UCLA Anderson's MEMES Center will partner with Versus Systems to study advertising in games, streaming media, live broadcasts and more
White Castle - America's first fast-food hamburger chain - to expand Versus' in-game prize offerings for video gamers and utilize the WINFINITE platform's location-targeted geofencing feature
Versus Expands In-game Prizes for Gamers with Global Leader in Licensed Sports Merchandise
GameCake – a Comcast Ventures portfolio company and makers of App Store favorite Emoji Charades – to bring Versus prizing to upcoming games
Versus adds experienced media marketing executive who oversees strategy for a global media company with 8 billion monthly video views
Versus Systems has entered into partnership with Moovly Media Inc., a cloud-based multimedia platform to offer Moovly Pro memberships to gamers through Versus’ Winfinite platform inside NASCAR Heat Mobile.
Versus Systems announces that today, its partner 704Games, NASCAR Team Properties’ exclusive simulation-style video game licensee, in partnership with Speedway Motorsports, Inc. (SMI), announced the WINFINITE 100 through Versus’ WINFINITE platform. This in-game promotion within NASCAR Heat Mobile will award $100,000 USD worth of race ticket-vouchers to winning players.
Versus Systems was pleased by the recent Supreme Court decision to allow states to regulate sports betting individually.
Versus Systems has completed a second tranche of its previously announced private placement of units (each, a "Unit") at a price of $0.30 per Unit ()Offering"), by issuing 9,260,667 Units for aggregate gross proceeds of $2,778,200.10.
Versus Systems has completed an initial tranche of its previously announced best efforts private placement of up to 13,333,333 units (each, a "Unit") at a price of $0.30 per Unit for gross proceeds of up to $3,999,999.90.
Versus Systems, Inc. has entered into a letter of engagement with Eight Capital, pursuant to which the Eight Capital, acting as agent for the Company, has agreed to offer for sale Units of the Company (the "Units"), on a "best efforts" private placement basis, subject to all required regulatory approvals, at a price per Unit of $0.30 ()Issue Price") for total gross proceeds of up to $3,000,000 ()Offering"). Fort Capital Partners is acting as financial adviser to the Company in connection with the offering.
Versus Systems partners with IDW Publishing, publishers of comics and graphic novels (Star Trek, Transformers, Teenage Mutant Ninja Turtles, and more) to expand the Versus in-game prize offerings for video gamers.
Versus Systems is developing a blockchain-enabled version of their conditional prizing platform that allows publishers and developers to add prizes to their video games and interactive media.
704Games - makers of NASCAR Heat - to bring prizing technology to upcoming games
Video game advertising company named top employer for workplace and cultural innovation
In-Game Prizing, Advertising and Promotions Engine Recruits
Meaningful European Presence