Lifestyle brand Han Cholo to expand Winfinite’s in-game prize offerings
LOS ANGELES, Sept. 11, 2018 (GLOBE NEWSWIRE) -- Versus Systems, Inc. (“Versus”) (CSE:VS) (OTCQB:VRSSF) (FRANKFURT:BMVA) today announced a new partnership to launch prizing from Han Cholo, a leading lifestyle brand by designer Brandon Schoolhouse, on the Winfinite platform. Starting today players will have the chance to win officially licensed pins from Voltron: Defender of the Universe, Masters of the Universe, Dungeons & Dragons, and Universal Studios Monsters with more prizing introduced in the coming weeks.
The partnership was introduced today in 704 Games’ NASCAR Heat Mobile. Players can race multiple challenges for a chance to win officially licensed pins from Voltron: Defender of the Universe, Masters of the Universe, Dungeons & Dragons, and Universal Studios Monsters. The campaign will run through Sunday, November 11, 2018.
“Having the opportunity to bring Han Cholo products to the gaming community on this level is something I have always dreamed of,” said Brandon Schoolhouse, Founder of Han Cholo. “Giving customers a new way to interact with our brand and product on this level is going to be a whole new experience. Game On!”
“We love working with Brandon and the team at Han Cholo. They make great products that really resonate with their audience,” said Matthew Pierce, CEO of Versus Systems. “We’re happy to bring the Han Cholo lifestyle into mobile gaming and to get this great brand in front of a new group of fans.”
About Han Cholo®
Han Cholo is a lifestyle fashion and accessories brand that has done custom work for Lucas Arts' STAR WARS, Microsoft Xbox, Nintendo Wii, the Oscars, the Grammy's, Hasbro, Boost Mobile, HHGL Awards, Hot Wheels, MTV Awards, Doritos, MSTRKRFT, Teenage Riot Records, Mad Decent, X Large, Klipsch Speakers, Disney's Tron, Bloc 28, Diamond Supply, Amp Energy Drink, Burton Snowboards, Yo! MTV Raps, Kat Von D, Puma and more. Han Cholo's most recent gaming collaborations include custom accessories for Metal Gear, and a partnership with SEGA celebrating the 25th Anniversary of Sonic the Hedgehog.
About Versus Systems
Versus Systems, Inc. has developed Winfinite - a proprietary in-game prizing and promotions engine that allows game publishers and developers to offer in-game prizing across various platforms including mobile, console, PC games, and streaming media. Brands pay to place products in-game via Winfinite, and gamers compete for those prizes. For more information, please visit www.versussystems.com.