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Versus Systems Provides Corporate Update

Versus Systems Provides Corporate Update


This is our first annual open letter describing the company’s strategies, goals, and progress. We have had a very productive year, making games more fun to play, shows more fun to watch, and interactive experiences more engaging and more valuable for viewers, players, creators, and brands. In this letter, I would like to cover four main areas:

  1. Data and results from 2018

  2. New tools and intellectual property

  3. Organic growth opportunities

  4. Transformative growth opportunities

In April, we brought our proprietary prizing solution, WinfiniteTM, to the one hundred billion dollar per year gaming market. This has been the fulfillment of three years of dedication to technology, intellectual property, and business development - and thus far, the data is remarkable. Our technology works. The WinfiniteTM platform makes games more fun, and more engaging for players. We’ve given brands and advertisers huge gains in email open rates, transaction rates, and on-screen engagement time. Players and fans love playing their favorite games for real-world prizes – winning everything from NASCAR Heat 3 downloads, to cheese sticks from White Castle, to branded apparel and hats from Fanatics. Players win. Brands win. Content providers win.

In the next six months we will be adding additional games, additional platforms, new prize providers, and filing new patent claims to protect our position as the preeminent provider of in-game rewards. The future of Versus Systems is bright.

Data and Results from 2018

The results are clear: People hate ads. People love winning prizes. We believe that if people have the opportunity to win things that they really want while playing games, watching TV, or shopping online – they will. This is especially true when the alternative is being bombarded with banner ads, pre-roll videos, commercials, and other advertising systems. This data has been borne out by our seven months of case studies since Winfinte’sTM launch, as well as through the annual media survey that we recently completed alongside UCLA Anderson and the UCLA center for Management of Entertainment in Media Entertainment and Sports.

WinfiniteTM launched in April 2018 in NASCAR Heat Mobile on iOS and Android. We initially started by offering downloadable content (DLC) as the primary prize and by June, we were running real-world prizes including offering over $100,000 of NASCAR race tickets through WinfiniteTM to NASCAR Heat Mobile players. By playing in WinfiniteTM mode, players who won in the game, could win tickets to real, live races. Since that first

campaign, we’ve given away apparel, jewelry, food, beverages, and other consumer goods – over 500,000 prized sessions in all.

The results have been staggering. Across live games, tests, and beta trials, players play 44% more sessions, with longer average session lengths, when they play in WinfiniteTM mode. People chose to interact directly with the brand’s prizes for almost 15 minutes per campaign. WinfiniteTM campaign email open rates average over 400% better than industry averages according to ConstantContact, and transaction rates – the number of people who actually purchase something after being exposed to a campaign on WinfiniteTM – are 3,500% better than industry averages according to eMarketer. Our in-game results are exceptional.

To better understand advertising in interactive media, we produced a survey in partnership with UCLA Anderson and the UCLA Center for Management of Entertainment in Media Entertainment and Sports. The survey had over 89,000 respondents across every demographic and to our knowledge is the largest survey ever conducted on the subject. Here too the results are clear: people hate ads. Only 3.6% of people watch ads all the way through, and 51.8% frequently or always avoid ads entirely. Our platform solves this problem by turning passive advertising into opportunities to win real prizes from their favorite brands. This solution holds across multiple types of media. For example, 77% of survey respondents would be more likely to watch TV or other media live rather than recorded if they had the ability to win prizes. We continue to analyze the data to improve our products.

By making it easy for brands and agencies to place real-world prizes, coupons, and offers inside games and other content, Versus offers a unique opportunity for companies to place their products in front of the most engaged audience on earth: the over one billion gamers worldwide who spend more than 100 million hours per day immersed in games.

New Tools and Intellectual Property

Following our initial product launch in the spring, we focused on making WinfiniteTM easier for our content partners to integrate. This is best accomplished through scaling our infrastructure, developing additional tools such as SDK plug-ins for partners, and developing new products such as our dashboard for advertisers.

In Q2, after proving out the main feature sets with our Beta users, we successfully migrated of our backend system from Ruby-on-Rails to Elixir to increase our ability to manage the high numbers of concurrent users that are inevitable when dealing with the world’s most popular games. We choose Elixir because it has been proven to be massively scalable, available, and reliable, even when supported by relatively small engineering teams. Elixir is a functional, concurrent, general-purpose programming language that runs on the Erlang virtual machine. Elixir builds on top of Erlang and shares the same abstractions for building distributed, fault-tolerant applications.

What this means is the system can handle large volumes of players and if any part of the system hits a problem, it is automatically restarted in milliseconds. The system can not only

handle large volumes of concurrent activity, it can do so in a resilient self-healing fashion. Pinterest and WhatsApp are two of the more well-known companies which develop in similar stacks. Versus now has one of the largest production applications of Elixir in existence. We continue to gain recognition within the technical community for our efforts and believe this creates additional value for Versus Systems.

We are also actively developing a Unity plug-in that will be available in Q1 2019. This productized plug-in will make it possible for thousands of game developers globally to integrate the WinfiniteTM platform. We also expect that this plug-in will reduce install times from the six months that it took to integrate into our first game, down to seven to ten days. Over 70% of mobile games use Unity, so we expect this to significantly improve our ability to attract and integrate content partners.

As we develop these industry-leading tools, we are regularly inventing new techniques, systems, methods, and software. We have been filing this intellectual property both in the US and with the Patent Cooperation Treaty countries, since 2014. We will continue to write and file IP and we expect to see some of those claims granted in 2019 – further protection for our unique technology, and for our company.

Organic Growth Opportunities

Our efforts in Q2 culminated in the announcement of new gaming and content partners including GameCake, who we signed during the early portion of Q3. GameCake is a Comcast Ventures portfolio company that builds family games for mobile and for connected TVs. The first game we are working on with GameCake is Emoji Charades, a game that has already garnered multiple “Game of the Day” placements on the Apple App Store worldwide, will increase our user base and broaden our demographics. The game is available now and will include Winfinite-enabled prizing in Q1 2019.

Beyond the partners already signed, and those that have been announced, we are also eager to launch the productized Unity Software Developer Kit, which will allow a broader range of game developers to integrate our prizing platform. The audiences for these games will then allow brands and agencies to find their ideal demographics within the most engaged, and difficult to reach, audiences on earth. We have already spoken to a number of major brands and agencies that are eager to reach out to the gaming audience as soon as we have more players on the system.

Transformative Growth Opportunities

Outside of the organic growth opportunities that will result from our improving platform and growing product suite, we have also been approached by a group of companies that could use the Winfinite platform, and other Versus technologies, at scale, to bring prizing to millions of users.

At its core, the Versus suite of products, and our IP, allow any content company – including gaming companies, but also streaming video, e-commerce, and even business performance software companies, to offer real-world prizes whenever a user completes a pre-determined “win condition.” In gaming, a win condition can be anything from win this race, to score

X number of points, to defeat this boss, or take this objective. In other applications, the exact same technology can reward users for purchase behaviors, binge watching, or even completing training videos, or sales calls. This would require no changes to the core technology or IP.

We are working with a number of significant potential partners, including global e- commerce giants, top tier film and television companies, and major consumer electronics manufacturers to evaluate opportunities for Versus technologies and the Winfinite platform. Any of these opportunities would transform Versus by bringing prizing to a potentially enormous global audience.

While we continue to develop technologies that will promote organic growth, focusing on the hundred billion dollar per year gaming industry, it is important to note that we are also talking with a number of potential transformative partners who would seek to scale our prizing technology very quickly in 2019 and beyond.

Into the future

Between our results, our new technology, our intellectual property, and the growth opportunities that are in front of us, the Versus team and I know that we are on the cusp of the most exciting times in our company’s history. We thank you for joining us, and for your continued support of the work we do. We are eager to see you in 2019.

Stay tuned.

Matthew Pierce Founder, CEO

Versus Systems Announces Brokered Private Placement

Versus Systems Announces Brokered Private Placement


Los Angeles, December 12, 2018 – Versus Systems, Inc. ("Versus" or the "Company") (CSE:VS) (FSE:BMVA) is pleased to announce that it has entered into an engagement letter pursuant to which the Company has appointed a syndicate of agents, co-led by Canaccord Genuity Corp. and Haywood Securities Inc. and including Kingsdale Capital Inc. (collectively, the "Agents"), to sell, by way of a private placement on a “commercially reasonable efforts” basis, units (the "Units") of the Company at a price of C$0.18 (the "Issue Price") per Unit for gross proceeds of up to C$5 million (the "Offering").

The Offering will consist of up to 27,777,778 Units, where each Unit shall consist of one common share of the Company (each, a “Common Share”) and one common share purchase warrant (each, a “Warrant”). Each Warrant will entitle the holder to purchase one Common Share at an exercise price of C$0.30 for a period of two years from the closing date of the Offering.

The Agents have also been granted the option (the "Agents' Option") to sell up to an additional 4,166,667 Units at the Issue Price, which Agents' Option is exercisable in whole or in part at any time up to 48 hours prior to the closing of the Offering.

The Agents will be paid a cash commission equal to 7% of the gross proceeds of the Offering (including pursuant to any exercise of the Agents' Option). The Agents will also receive broker warrants in a number equal to 7% of the number of Units sold under the Offering (including pursuant to any exercise of the Agents' Option). Each broker warrant shall be exercisable to acquire one Common Share at a price of C$0.18 per share for a period of two years from the closing date of the Offering.

Concurrent with the completion of the Offering, the Company is arranging to complete a non- brokered private placement of up to an additional 5,555,555 Units at a price of C$0.18 per Unit for aggregate gross proceeds of up to C$1,000,000 (the “Non-Brokered Offering”).

The net proceeds of the Offering and the Non-Brokered Offering will be used for expansion, business development activities and general working capital and corporate purposes.

The closing of the Offering and the Non-Brokered Offering is expected to occur on or about January 8, 2019, and is subject to receipt of all necessary regulatory approvals, including the approval of the Canadian Securities Exchange. All securities issued pursuant to the Offering and the Non-Brokered Offering will be subject to a four month hold period in accordance with applicable Canadian securities laws.

About Versus Systems

Versus Systems, Inc. has developed Winfinite - a proprietary in-game prizing and promotions engine that allows game publishers and developers to offer in-game prizing across various platforms including mobile, console, PC games, and streaming media. Brands pay to place products in-game via Winfinite, and gamers compete for those prizes. For more information, please visit

For more information on Versus Systems’ new platform, Winfinite, visit or visit Versus Systems official YouTube channel.

Matthew Pierce

(310) 925 6373

This press release shall not constitute an offer to sell or solicitation of an offer to buy any of the securities in the United States. The securities will not be and have not been registered under the United States Securities Act of 1933, as amended, and may not be offered or sold within the United States or to, or for the account or benefit of U.S. persons absent registration or applicable exemption from the registration requirements of the United States Securities Act of 1933, as amended.

Disclaimer for Forward-Looking Information

This news release contains certain forward-looking information and forward-looking statements within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward looking statements. In this news release, forward-looking statements relate, among other things, to: the proposed terms of the Offering and the Non-Brokered Offering, the timing for completion of the Offering and the Non-Brokered Offering and the use of proceeds from the Offering and the Non-Brokered Offering. These forward-looking statements are based on reasonable assumptions and estimates of management of the Company at the time such statements were made. Actual future results may differ materially as forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to materially differ from any future results, performance or achievements expressed or implied by such forward-looking statements. Although the forward- looking statements contained in this news release are based upon what management of the Company believes, or believed at the time, to be reasonable assumptions, the Company cannot assure shareholders that actual results will be consistent with such forward-looking statements, as there may be other factors that cause results not to be as anticipated, estimated or intended. Accordingly, readers should not place undue reliance on forward-looking statements and information. There can be no assurance that forward-looking information, or the material factors or assumptions used to develop such forward-looking information, will prove to be accurate. The Company does not undertake any obligations to release publicly any revisions for updating any voluntary forward-looking statements, except as required by applicable law.

The Canadian Securities Exchange does not accept responsibility for the adequacy or accuracy of this press release.

Versus Systems Appoints Keyvan Peymani (Amazon, Netflix, WarnerBros, Disney) as Executive Chairman of the Board

Versus Systems Appoints Keyvan Peymani (Amazon, Netflix, WarnerBros, Disney) as Executive Chairman of the Board

LOS ANGELES, December 5, 2018 (GLOBE NEWSWIRE) -- Versus Systems, Inc. (“Versus”) (CSE:VS) (OTCQB:VRSSF) (FSE:BMVA) is proud to announce the appointment of veteran senior technology and media executive Keyvan Peymani as Director of the Company and Executive Chairman of the Board. Mr. Peymani, who serves as the Head of Startup Marketing at Amazon Web Services, will provide guidance on strategic partnerships, business development, marketing, and growth initiatives and will be a key partner to the senior executive team at Versus.

In addition to leading the global marketing strategy for a multi-billion-dollar division of Amazon, Mr. Peymani has been a member of the executive leadership teams for Warner Brothers, Netflix, and Disney, amongst others. In each instance, Mr. Peymani has led the creation and growth of both industry-first direct-to-consumer and mobile initiatives. Mr. Peymani also has extensive venture capital and corporate strategy expertise, and has helped startups in the media, technology and telecommunications space secure $250M in funding from top tier venture capital firms.

Said Mr. Peymani, “I have been a believer in Versus from the very beginning and am very proud to lead its board at this key moment in the Company’s growth. Versus has pioneered a new form of customer engagement and is fulfilling its promise of opted-in, direct-to-consumer experiences. It is an incredibly exciting time for the company, and I am thrilled to be a part of its success.”

Matthew Pierce, Founder and CEO of Versus says, “We are very fortunate to work with Keyvan Peymani. From Netflix to Disney to Warner Bros., from ICM to Amazon, Keyvan has always been on the forefront of new technologies and new approaches. We are proud to introduce him as our new Executive Chairman and we look forward to working with him to grow Versus moving forward.”

About Keyvan Peymani

Keyvan Peymani is a veteran senior executive and thought leader working in the intersection of technology, media and venture capital. Mr. Peymani serves as Head of Startup Marketing for Amazon Web Services and oversees the global marketing strategy for this multi-billion-dollar segment. Previously, he served as Venture Partner and Senior Advisor to Touchdown Ventures and was the Managing Director, Digital Strategy Division for ICM Partners, serving as the firm's chief digital and strategy executive with full P/L oversight and reporting to the Executive Board. While at ICMP, Mr. Peymani focused on the expansion of the agency’s efforts across all aspects of the technology and digital sectors, creating new opportunities with the agency and its clients, developing new businesses and overseeing investments with long-term benefits. These efforts spanned corporate and financial strategy, venture capital and digital initiatives that included assessing over $3 billion of potential acquisition targets, founding and overseeing a venture practice with a portfolio of over 20 startups that all attained funding with participation from Tier I VC firms and backers including Andreessen Horowitz, Greylock Partners, Founders Fund, Breyer Capital, Sigma Prime, Foundation Capital, DunnHumby, Marker LLC and Juniper, and driving the expansion of digital, mobile-first and digital transformation initiatives for corporate clients.

Before joining ICM Partners, Mr. Peymani served as the Vice President of Direct to Consumer Business Planning and Operations at Warner Bros., where he led all strategy, operations, financial planning and business development for the DTC division within digital distribution. In addition, he oversaw three business lines, including the mobile game and applications publishing group where more than 80 apps driving over 100 million downloads were deployed and the manufacture on demand business. He led the business teams in the creation of industry-leading forays into the first fully digital movie applications, the first screenings of movies through Facebook, niche SVOD services and the acquisition of Flixster.

Mr. Peymani also served as the chief financial and strategy executive for the division and oversaw all financial activities for the group. Previously, he served as the head of content acquisitions for catalog content and led the wholesale efforts at Netflix, where he led the deployment of the full catalog acquisition budget with the core focus of retaining and acquiring members. He also led the analytics and algorithms teams for the two groups to help target offerings for the growing subscriber base. Prior to this role, he led alternative business development for Disney’s music group, globally. He also served as the Chief Operating Officer of Nettwerk Music Group, where, in addition to leading the day-to-day operation of the enterprise, he led all digital, international activities, and corporate and financial strategy at one of the largest independent music companies in the world, comprising five core business groups devoted to artist management, recorded music, music publishing, live events, and merchandise.

Mr. Peymani began his career leading his own web/tech services and eCommerce startup and has advised Fortune 100 companies and governments around the world. In addition, he serves on the faculty of USC’s Annenberg School for Communication and Journalism, covering entertainment and emerging business models.

About Versus Systems

Versus Systems, Inc. has developed Winfinite - a proprietary in-game prizing and promotions engine that allows game publishers and developers to offer in-game prizing across various platforms including mobile, console, PC games, and streaming media. Brands pay to place products in-game via Winfinite, and gamers compete for those prizes. For more information, please visit

For more information on Versus Systems’ new platform, Winfinite, visit or visit Versus Systems official YouTube channel.

PR Contact:

Dustin Winn

(323) 658-1200

Versus Systems’ CEO Matthew Pierce to Present at LD Micro’s 11th Annual Main Event Conference

Versus Systems’ CEO Matthew Pierce to Present at LD Micro’s 11th Annual Main Event Conference

LOS ANGELES, December 3, 2018 (GLOBE NEWSWIRE) -- Versus Systems, Inc. (“Versus”) (CSE:VS) (OTCQB:VRSSF) (FSE:BMVA) announces Matthew Pierce, CEO, will be presenting at LD Micro’s 11th Annual Main Event conference on December 4th at the Luxe Sunset Boulevard Hotel in Bel-Air, California.

“2018 has been a great year for Versus and we are eager to show off some of the in-market results that our Winfinite platform has produced,” said Matthew Pierce, Founder and CEO of Versus Systems. “The Winfinite platform is now providing real-world prizes to gamers, and we couldn’t do it without our investors.”

Versus Systems will host investor meetings Tuesday and Wednesday, December 4th and 5th, 2018, and Matthew Pierce is scheduled to present for Versus Systems at 4pm PST on December 4.

11th Annual LD Micro Main Event

Tuesday, December 4, 2018, 4:00 p.m. PST
Luxe Sunset Boulevard Hotel, Track 4
11461 Sunset Blvd, Los Angeles

Mr. Pierce’s presentation will be webcast live via the following link:

Conference participation is by invitation only and registration is mandatory. For more information or to schedule a one-on-one meeting, please contact an LD Micro representative.

About LD Micro

LD Micro was founded in 2006 with the sole purpose of being an independent resource in the microcap space. What started out as a newsletter highlighting unique companies has transformed into several influential events annually (Invitational, Summit, and Main Event).

In 2015, LD Micro launched as a portal to provide exclusive intraday information on the entire sector, including the first pure micro-cap index (LDMI) which covers stocks in North America with market capitalizations between $50 million to $300 million.

For more information on LD Micro’s Main Event, visit:

About Versus Systems

Versus Systems, Inc. has developed Winfinite - a proprietary in-game prizing and promotions engine that allows game publishers and developers to offer in-game prizing across various platforms including mobile, console, PC games, and streaming media. Brands pay to place products in-game via Winfinite, and gamers compete for those prizes. For more information, please visit

For more information on Versus Systems’ new platform, Winfinite, visit or visit Versus Systems official YouTube channel.

PR Contact:

Dustin Winn

(323) 658-1200

704Games to Give Away $100,000 in Speedway Motorsports, Inc. Race Tickets

704Games to Give Away $100,000 in Speedway Motorsports, Inc. Race Tickets

Versus Systems announces that today, its partner 704Games, NASCAR Team Properties’ exclusive simulation-style video game licensee, in partnership with Speedway Motorsports, Inc. (SMI), announced the WINFINITE 100  through Versus’ WINFINITE platform. This in-game promotion within NASCAR Heat Mobile will award $100,000 USD worth of race ticket-vouchers to winning players.