Every drink becomes a digital doorway with
Transform passive consumption into active participation with Drinkfinger™ and Versus Systems
Drinkfinger’s sustainable collectible carriers put branded designs directly into your fans hands while in the venue, and Versus Systems turns each one into an instant gateway to games, rewards, and interactive moments with Filter Fan Cam (FFC) in their seats and beyond.
Fans don’t just hold a beverage; they hold an experience that invites them to play, win, share, and engage. Drinkfinger™ is more than a drinks carrier; it's a game-changer.
Create a new event presence
In crowded venues where attention is scarce, Drinkfinger™ and Versus Systems give brands a way to be seen, remembered, and interacted with—turning moments into relationships and beverages into experiences.
Prime-time Visibility
Up to 100x ROI on Your Media Spend
Increase Brand Exposure
A Sustainable Choice
Proven Sales Increase
Reinforce Brand Association
Check out Drinkfinger in Action!
Create deeper loyalty, provide unforgettable experiences, and learn richer data.
With Drinkfinger™ x Versus Systems, a new way to engage your audience is only a scan away.
Drinkfinger’s Impact on Your Brand
Brand exposure
Drinkfinger gets consistent big screen exposure
Drinkfinger gains prominent exposure on big screens during stadium events, reaching a broad audience both at the venue and on television.
The Cup: A versatile cup design crafted with adaptability in mind. This design caters to a wide range of sporting markets and other sectors, ensuring your brand resonates, no matter the setting.
Sales impact
Completely sold out by halftime
In ‘24 & ‘25 at Wembley Stadium, attendees of the NFL London Games with the Jacksonville Jaguars sold through the entire Drinkfinger stock for each event. (That’s 10k units in the stadium at the bars at each of those game days!)
Not just sports! 20,000 Drinkfingers were sold across the Foo Fighters and Zack Bryan 2026 concerts at Liverpool FC’s Anfield stadium.
Fan engagement
Fans praised the versatile and collectible product
Making the customer happy is the main aim of the game. Fans absolutely love our products because they are both functional and a great way to support their teams, their heroes and collect a piece of memorabilia.
The Balls: These designs give fans a unique interaction with their sport and provide highly visible messaging opportunities. Available in: Baseball, Football, and Soccer.
The Drinkfinger: The unique finger design. This high-volume, recurrent product is more than just a four-drink carrier. Its iconic finger shape is complemented by a built-in flap that guides users to "FILL, CARRY, SHARE, WAVE", making every drink a memorable experience.
Ready to elevate your stadium experience?
Enhance your customers' experience with Drinkfinger™ and Versus Systems, the ultimate combined solution for fan engagement.